Ecommerce Case Study: Apparel Store

Paolita

A British premium swim and resort wear brand.

Business Type: E-commerce

Brief:

Paolita started as a rather traditional business, created by Anna founder and designer. She made swimwear and sold it mainly to bigger entities such as wholesalers. Their business model didn’t include selling the products, she would design and produce them and let the bigger businesses do the selling.

A few years ago, they planned a pop up store in Marylebone, which went so well they opened a boutique over there. From that point, they started expanding and built their online presence on the side. The difficulty for Anna to build and grow her own brand, was the fact that she was lacking expertise in the field and no one in the team had marketing experience. Despite their good social media presence, they needed to create a marketing and growth strategy to improve their sales.  

What We Did:

We designed a complete behaviour-based marketing & sales funnel workflow, including paid acquisition, email automation, email newsletters, and multiple level retargeting to pick up customers on their stage of the customer journey.

We also migrated email marketing process into a new tool, introducing email automations and new email newsletters. Email automations were defined based on the different stages of the customer journey. Email newsletters required research of relevant content, design of branded newsletter layouts and writing of engaging newsletter content on a weekly basis.

Then, we designed their paid acquisition strategy for Facebook to be fully aligned with the funnel workflow, including a thorough campaign structure, audience research, ad concept design and campaign implementation.

Finally, we provide an ongoing optimisation of paid acquisition strategy to achieve best performance. On top of that, we deliver customised monthly reporting, using our own reporting system, including key marketing and sales indicators.

Results:

In just 60 days, we were able to get a 625.49% in ROI using our Paid Ads, Marketing Automation and Email Marketing products. On top of that, their customer acquisition cost reduced by 38.57% in that period of time.