Growth Marketing Case Study: Ecommerce Startup
A new online shopping experience for the latest tech.
Business Type: Ecommerce
Slidr started preparing for their planned growth phase, but they were lacking the ideal infrastructure. Their team used mainly social media to engage existing followers and acquire new customers with a highly manual process that didn’t use any behaviour-based retargeting, customer segmentation, and tagging.
What We Did:
We build a complex funnel integrating lead generation, acquisition, and retention processes. Within the funnel, we used multiple touchpoints: Facebook/Instagram, Facebook ads, Google Adwords and email campaigns. We also migrated their processes into new tools to automate them as much as possible.
After 6 months we were able to reduce their acquisition cost by 89% and increase the checkout conversion rate by 58%.