How to collect data to design your product and optimise your website?
Data is beautiful but if you don’t know what and how to collect data to design your product then data is a mystery.
Don’t let this beautiful data become a mystery. Instead, make use of it to design your product and optimise your website. That brings us to a dark zone where we all have some sort of questions.
So, today in this post I am going to paint the framework showing you how to collect data accurately, so later you can use them to build the beautiful product for the community and a clean website that reflects great user experience.
Let’s get started!
First thing first, you must decide on the type of analysis you want to perform and types of data you want to collect.
You may want to collect quantitative or qualitative data or maybe the combination of both.
Either way, the three key things to consider when collecting the data are:
- Must ask the right questions to your audience.
- Must use the right tool to capture and analyse the data.
- Must choose the right channels to collect the data.
Let’s dig each one of them a bit deeper to understand them better.
Must ask the right questions to your audience.
The number one mistake most marketer, founder, analyst or business owner make is asking the wrong questions when surveying the audience. The wrong question means wrong data which is nothing but just a data mystery.
I recommend asking the combination of quantitative and qualitative questions that will give you a balanced set of qualitative and quantitative data. Open-ended questions filter to give qualitative data while close ended questions filter to give quantitative data.
Must use the right tool to capture and analyse the data.
There are a lot of tools in the market you can use to accomplish your data collection project. I recommend using Survey Anyplace, one of the best tool that I have recently came around and has already taken a place in my growth hacking tool box.
Must use the right channels to collect the data
Many startups and online businesses don’t have access to lots of resources when they begin and the easiest way to start the ball rolling is to survey your existing customers (if you have any) or email list and onsite website traffic. More mature as a business you become, you will get access to more channels and resources.
Let’s sum up everything together, so takeaways from this post are:
- Use data to design your product and optimise your website.
- Ask both qualitative and quantitative questions when surveying in order to get a balanced set of qualitative and quantitative data.
- Use decent tools to collect the data. Simpler and easier you make the data collection process, the higher data points you will get.
- Use the right channel to start your ball rolling and to collect the right and high-quality data.
The whole data collection process is a great experience and I recommend any founder, marketer, business owner to feel this experience if you haven’t yet.
Let me know in comments below about your experience on collecting data to design product or optimise your website.