How To Create Growth Model For Your Blog? 3 Tier Growth Model
Everyone likes chocolates, ice cream and GROWTH. Growth is very important for blogging and business and that is why I am going to show you how to create growth model for your blog.
The blog is one of the best channels to grow your business. Growing your blog is directly related to growing your business.
The blog is not a business, it is one of the channels, in fact very POWERFUL channel to grow your business and taking the time to strategically grow that channel is one of the right decisions in your business.
If you don’t have a business yet and have just BLOG, that’s fine, because the growth of business with a blog is faster than the growth of business without one. So you are on the right path and you should focus on creating right blog growth model.
According to a study conducted by Content Marketing Institute 86% of Business to consumer (B2C) market with content, 77% of B2C companies use blogs as one of their popular tactics to market their business.
These figures and research clearly show that BLOGGING is very important in business. Growing your blog will help you grow your business.
So now that you know you need to grow your blog, you need a right strategy or growth model for your blog that will simply help you grow your apples faster.
But then the question comes: How the hell do I grow the blog? And how to create growth model for blog?
I got you covered, I am going to show the step by step process to create your blog growth model.
I will try my best and make things as simple as possible sounds great?
Let’s dive in…
Before we jump in, I want to let your know that I have created Growth Model excel sheet for you, the only thing you need to do is just enter your data and rest other things will be taken care of by growth model excel sheet. Isn’t that cool? and the good thing is it is completely free and all yours. Just click on the image below to get your growth model excel sheet.
Step by step process to create growth model for your blog
The basic growth model or skeleton of any growth model for blog is very similar to the one below:
So, how does this model work in a real world and even more importantly – in practice, like experimenting in a chemistry lab 🙂
The key to the success of any growth model is to find out what’s working and what’s not?
And that is when we are going to take help from our very good friend – Google. We are going to use the Google analytics data to find out things below and that is the step 1 in creating a growth model for your blog.
- Which 10 blog posts have received highest Unique Page Views?
- Which channel and medium is giving a lot of traffic?
- What is the conversion ratio of visitors to email subscribers?
Once you know all of the data above, you will be able to know what’s working for your blog and based on that data you can repeat that behaviour. It is all about finding the key engine of any model.
Step 2 in creating growth model for your blog is to repeat and test the cycle, iterate/change, if required.
After repeating and testing the cycle you should be able to know that this trend is not one-time show, in fact, it is a pattern meaning every time when you post this kind of blog post it will give you traffic. It is very important that you TEST before you create anything or make any final decision and change if it requires any change.
That is when step 3 comes into the picture to create a loop; and things below need to be done:
- Increase the frequency of similar types of the blog
- Spend more time or money or effort on the channel that is giving you more traffic.
Let’s dig into each step and understand the complete process.
STEP: 1 Dig out the Google Analytics data
In this step of creating your growth model for your blog, your one and one focus is to find out which post has received highest Unique Page Views? Which channel and into that channel which medium has brought in most traffic? And What is the conversion ratio of visitors to email subscribers? In order to do that, see the path below:
To know which post has received the highest Unique Page Views, visit Google Analytics>>Behaviour>>Site Content>>All Pages and you will have the list of the posts with Unique Page Views.
To know which channel has brought in most traffic, visit Google Analytics>> Acquisition>>All traffic>> Channels and you will have the list of channels giving most traffic and if you click on that particular channel it will show which medium got most traffic within that particular channel.
List posts that have received the highest Unique Page Views. List TOP 10 blog posts with highest Unique Page Views.
Ignore the unique page views of home page.
List of channels and medium that is giving you most traffic.
And lastly, to get the conversion ratio, you need to make sure you have set up goals. Without goals set up, you won’t be able to retrieve the data of conversion ratio.
You should now have top 10 blog posts that have received highest Unique Page Views, the channels and medium that is giving you lots of traffic and conversion ratio of visitors to email subscribers. It is now time for step 2.
STEP 2: Repeat and test the cycle by posting similar kinds of blog posts
In step 2 of creating a growth model for your blog, it is all about repeating, testing and iterating.
Let’s say you have a food blog and from the above analyses you have found out that Thai style chicken recipes are receiving most traffic and through Pinterest.
Thus, your next move here would be to BRAINSTORM about similar blog post ideas. One of the easiest ways to do that is to head over to BuzzSumo and enter the key phrase matching your requirement, in this case is the Thai style chicken recipes.
List all ideas onto excel. Once you have few blog post ideas then it is time to start writing the blog post.
Publish, promote HEAVILY on to the channel from where you have received lots of traffic (in this case – Pinterest). Now wait for at least 15 days or 1 month to collect the data. (I recommend waiting 1 month)
Finally, after about 15 days or 1 month again analyse data from Google Analytics to check whether this trend was really a trend or a pattern.
Once you find out that the data is a pattern and not a trend, meaning whenever Thai style chicken recipes kind of blog post are posted you are receiving traffic from Pinterest, then only you are going to move onto step 3 to create a loop.
And in order to do that follow the same steps as of step 1 such as finding blog posts with highest unique page views, channel/medium giving you a lot of traffic and conversion rate of visitors to email subscribers.
The only thing different at this level is you are looking at the similar blog post published during the last month (the blog post ideas which we brainstormed using Buzzsumo and were published then after). For example, you are looking at the stats of blog posts similar to Thai style chicken recipes post.
And during that analysis if you find out that whenever Thai style chicken recipes kind of blog posts are posted you are receiving traffic from Pinterest, then move onto step 3 to create a loop.
STEP 3: Create a loop for sustainable growth
This is the final step in creating a growth model for your blog. In this step you are creating a loop. A loop which YOU CONTROL.
Yes, you heard me right.
Now you can create some fancy excel sheets to forecast the traffic (Users and Unique Page Views) based on blog post frequency. Yes, your frequency of blog posts (of course, similar to the Thai style chicken recipes blog post) is directly related to your traffic. If you increase the frequency of blog posts, it is very likely that it will increase the traffic too.
This assumption is very STRONG because it is backed by a VALID DATA.
So, based on valid data you know that Thai style chicken recipes are definitely receiving traffic and ultimately some percent of visitors are converting to email subscribers.
It is time to increase the frequency of blog posts and promoting heavily on the channel from where you are receiving most traffic.
Why I said you control the loop? Because you control the frequency of blog posts. It is upon you how many blog posts you produce and how much time, money and effort you put into promoting those blog posts.
Congratulations! Your growth model for your blog is ready to achieve sustainable growth. The growth model is all about finding what’s working and what’s not, searching for that magical part and then testing whether that part is a real magic or just one-time show and then repeat the behaviour to create that magic, again and again, meaning focusing on that growth channel to achieve the sustainable growth.
Remember, people will show you all fancy ways and data that looks good just like fancy pants where you only wear ones which are comfortable.
Also, fancy data is fine only for big companies because they need this kind of data to show stack holders, big bosses and to show their team that we are doing great. And most importantly, at the end of the day, their bonuses depend on these figures.
We need chewy tactics and ROUGH growth model that lasts long just like this one.
And you know what, I believe in simplicity. There are already too many complications in life, why we need to complicate it further?
I hope you enjoyed this post and the practical steps to create a growth model for your blog as much as I enjoyed writing it for you.
Please let me know if you have any questions or need any help regarding the growth model creation. I will do my best to answer your queries.
Also, don’t forget to get your Growth Model excel sheet for your blog, the only thing you need to do is just enter your data and rest other things will be taken care of by growth model excel sheet. Isn’t that cool? and the good thing is it is completely free and all yours. Just click on the image below to get your growth model excel sheet.