How To Design High Converting Squeeze Page? (Free Blueprint Included!)
You don’t need IT engineering degree or any fancy word name degree to design high converting squeeze page. The only thing you need is the right tools, the right message and the right offer.
So, before we go into the detail of all of these 3 key things and step by step process to create a highly convertible squeeze page, let’s understand what the heck is squeeze page and what difference does it make when it is used in a right way.
Let’s dive in…
What Is Squeeze Page?
A squeeze page is a landing page created or designed to capture opt-in email addresses from potential subscribers.
The ultimate goal of the squeeze page is to squeeze your visitors into your email mailing list.
Normally, the conversion rate for the squeeze page is an average of 40.32 %
For example, this is squeeze page:
There are many bloggers, entrepreneurs, small businesses, marketers and big companies that are taking advantage of a squeeze page.
This is the page which will give you a lot of email subscribers and will help you grow your email list faster. That’s the difference it makes when you design and use a high converting squeeze page and position it at the right place and at the right time.
Now that you know what a squeeze page is, I would like to give you a blueprint of a squeeze page.
3 Key Things You Need And Step By Step Process To Design High Converting Squeeze Page
To design a good squeeze page, you need three key things:
- Right tools to create your squeeze page faster.
- Right offer – irresistible mouth-watering offer that audience could not resist.
- Right message that resonates with your audience.
The anatomy of good and high converting squeeze page includes:
- Powerful headline
- Product or offer photo
- Product or offer benefits
- Call To Action
It is optional. There are many tools in the market to create a landing page, squeeze page etc. If you don’t want to invest in this kind of tools it is completely fine.
If you do, then the benefit is you can create a squeeze page literally in 10 minutes using those tools. However, if you decide to go another route which is to hire a web developer or web designer or to do it by yourself if you have a knowledge of coding, that is fine as far as you are comfortable with it. Life is all about comfort 🙂 that is why it’s optional.
Some of the companies that offer tools to create squeeze pages, landing pages etc are
I have and I am still using LeadPages in my business. It is a great tool and I do recommend using them. It really makes your life easy, saves you tons of time and helps you generate loads of email subscribers.
Other two tools Instapage and Unbounce are great tools too and does more or less the same thing as Lead Pages do.
Phew… so you have got the tool to create the squeeze page, next thing you need is to get the ingredients to design high converting squeeze page.
Step: 1 Create an irresistible mouth-watering offer
If you want to take the things to the next level and want to convert like crazy then you have to create an attractive offer that your visitors could not decline. In marketing language and business world, it is also called lead magnet.
A lead magnet is an irresistible bribe or a hook offering a SPECIFIC chunk of VALUE to a prospect in exchange for their contact information.
Lead magnets are used to get your prospect’s email address in return providing something valuable that your audience is interested in.
For example, some of the lead magnets include ebooks, video tutorials, cheat sheets, blueprint, checklists or discount vouchers.
Let say you have a fitness blog specializing in weight loss using Paleo diet. This means your audience’s end desire or goal is weight loss BUT using Paleo diet.
Some of the lead magnet ideas we can THINK of in this case are Paleo diet recipes such as 5 Paleo diet recipes.
The best way to find the lead magnet ideas is by using Amazon. Yes, Amazon is one of the best places to find the product ideas, lead magnet ideas and so on. The easiest way to do that is by typing your KEY TERM which in this case is Paleo diet
So, let see what results are appearing when we type in this keyword.
You can see some of the things that appeared in the search results are Paleo diet for beginners, Paleo diet for Brits, Paleo primer and the brighter side of this is that most of the products have healthy reviews.
So what do you learn from this search result and reviews?
Reviews suggest that there is a healthy demand and audience is showing interest towards these products.
Thus, some of the lead magnet offers you can pull out from the ideas above are:
- First 7 days of Paleo
- Do’s and Don’t of Paleo diet for beginner
- 5 Easy Paleo recipes for beginners.
- Checklist of successful Paleo diet for beginners.
Your offer is ready, it is time to move on to next step that is crafting the message for your squeeze page.
PRO TIP: You can go deeper by searching these brainstorm ideas again and see what Amazon shows you. For example, you chose 5 easy Paleo recipes for beginners; now enter the key term (Paleo recipes for beginners) again in Amazon search bar and see what the search results are; analyze the search result and come up with other lead magnet offers based on it. This is called Niche hacks. So let’s say by narrowing your search result the lead magnet offer you came up with is 5 easy Paleo breakfast recipes for beginners.
Sounds great 🙂
Step: 2 Craft the message that resonates with your audience
Your message completely depends on your offer. In this step, we are crafting three types of messages.
- Message for your headline
- Message for your sub-headline (optional)
- Benefits of the offer (not a feature but BENEFITS)
Let’s say you took the third lead magnet idea: 5 Easy Paleo recipes for beginners. So how do you move forward and start crafting the message for all of these three components?
You don’t need to be the best copywriter to craft or write these messages or even if you are not a copywriter at all, it is absolutely fine. You need to think outside of the box and use your creativity to write the messages.
The best way to do this is by searching on Amazon. Enter the key term of your lead magnet Paleo recipes for beginners and analyze the headlines of products listed.
After analyzing some of the headlines of the product, you can now come up with some headlines yourselve such as below:
5 yummy and amazing Paleo recipes for beginners.
5 Paleo recipes for beginners: Just two words: Yummy and amazing.
Once you finished crafting the headline, it is time to write about the benefits of this offer, remember benefits and not features of the offer.
I recommend writing 3 benefits.
In this section, always combine the “end result of your audience” + “benefits of the offer”.
Benefits of the offer
Let’s say some of the benefits you can brainstorm using this tactic are:
- Yummy taste and easy to digest.
- Help you lose weight and no food cravings.
- Takes less than 15 minutes to cook.
There you go, you have the three benefits using the combination of the “end result of your audience” + “benefits of the offer”.
Step: 3 Create a product or offer photo
Product or offer photo is very important. Visual appearance makes a big impact on the decision.
So what type of photo you should place in the squeeze page?
It really depends on a niche to niche and business to business but using the general rule of thumb, try to use the photo that represents the combination of two end results: the end results of your audience + end results of your offer.
In this case, the end result of your audience is to get slim (weight loss) and the end result of your offer is Yummy recipes.
Thus, the photo should be the slim person eating those yummy recipes or holding those ready cooked yummy recipes.
Step: 4 Craft a compelling Call To Action Button
Call To Action is an important conversion factor and it does play a major role. But, if you are a beginner with a low traffic, then I recommend you craft one compelling Call To Action and stick to it.
You don’t need to A/B test the Call To Action and imply other optimization tactics.
Try to avoid the generic and boring Call To Actions such as Sign up or Submit or Subscribe.
Instead, use positive decision term such as
- I want the Yummy Paleo recipes
- I’m ready, Let’s get started
- I want to lose 10 pounds
- I Want to be flexi
- Heck Yes!
You get me 🙂
Finally, moving on to the last step of the process and that is a bit more technical.
Step: 5 Compile all of these to build a squeeze page relating to squeeze page anatomy
In this step, you will have to take all of your things such as your offer, messages (headlines, benefits) and put in all together to design and build your high converting squeeze page.
So what does the structure of squeeze pages say? It says that it includes the following elements:
- Powerful headline
- Product or offer photo
- Product or offer benefits
- Call To Action
Do you have an irresistible offer? Yes, checked. 🙂
Have you crafted powerful headline? Yes, checked. 🙂
Have you designed product or offer photo? Yes, checked. 🙂
Have you crafted benefits of an offer? Yes, checked. 🙂
Call To Action? Yes, checked. 🙂
Everything checked! If you decide to use landing page builder tool to build a landing page or squeeze page then you can take all of these ingredients with you and start building your squeeze page in less than 10 minutes.
If you have a coding knowledge than you can create the squeeze page by yourself using these spicy ingredients of high converting squeeze page + Squeeze page blueprint.
If you want to outsource this job to a web developer or web designer that is absolutely fine too. In this case just give all these spicy ingredients to them + squeeze page blueprint which you can get by clicking on the image below where it says ‘Click here to get FREE squeeze page blueprint!’.
Congratulations to you! You have designed perfect, killer, kick ass and high converting squeeze page.
I hope you enjoyed reading this blog post as much as I enjoyed creating it.
Have you used or designed squeeze page before?