How To Plan And Organise Blog Posts? Idea To Blog Editorial Calendar
To plan and organise blog posts is not a rocket science. It only takes the right method and a decent planning. If you plan and organise blog posts in advance and in a strategic way then it will pay off with a good return. And that is why today I’m going to show you how to do just that.
The method I use is simple, easy to follow and it doesn’t take the brain out of your head.
My blog post planning works in three stages:
- Research the blog post topics/ideas and organise them into 4 different categories.
- Plan and update the editorial calendar with blog post topics (tentative) for 2 months.
- Write and schedule the blog posts, 15 days in advance.
Let’s take all of the stages one by one and dissect them to understand the skin and bones of my plan and to organise blog posts strategy.
At this stage, I research the blog post topics and ideas. I visit communities such as Reddit, Quora, read another blog posts, read comments on another blog posts, Facebook and Linkedin groups etc to check and find the burning questions or queries that my target audience may have.
Why I filter those ideas?
I filter them to see if the topic is demanding or was demanding. I try to understand the topic trend using Google Trends. I also want to understand and check the popularity of the articles posted on that topic meaning that I want to see how well the articles performed by measuring/looking at the social shares of the articles.
Next, I see whether the keyword which I am planning to target is compatible or not. If it is difficult to rank then I don’t spend time and resources to write on that particular blog post idea.
Most importantly, whatever you decide to write, just make sure that you write and design your blog post for both “search Engine” and “Your Audience”
Once the blog post ideas have passed all my standards and barriers they then come to my magic excel sheet which I call the “Blog Post Planner”.
This excel sheet (blog post planner) is divided into four categories
- Big Pot
- Maybe later
So, after research and filtering process, all my blog post ideas land straight into the category called Big Pot.
In this category I list all the blog post ideas with reference articles, if any. The real magic starts after listing all blog post ideas and I called it “Idea Distillation” (I’ve bachelor’s degree in chemical engineering, so I’m used to these technical names J)
So what does Idea Distillation means? It means that it will distil the blog post ideas and place them at their right place or category based on the DEMAND.
Let’s see how it works.
For example, I have five blog post ideas:
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- 15 Tools To Growth Hack A Blog: Grow Your Blog Faster.
- 19 Mistakes Entrepreneurs Make That Flush Out Non-entrepreneurship.
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First, I will list all these ideas in one “Big Pot” category. After that, I will distribute these blog post ideas into three different categories based on the demand.
Say I allocated blog post ideas 2, 3 and 4 to the category two, called “Priority”, blog post idea 1 to category three – “Maybe later” and lastly blog post idea 5 to the category four, called “Discard”.
All my blog post ideas are now allocated and placed in their right categories. This takes me to the step 2 or stage 2 of how to plan and organise blog posts.
Stage 2: Plan and update the editorial calendar with blog posts topics (tentative) for 2 months.
At this stage of the plan and organise blog posts, I take all the blog post ideas listed in categories “Priority” and “Maybe later” and add them to my blog editorial calendar based on demand.
Through my stage one process, I already identified which blog post ideas are priorities so I can now add the blog post ideas to my blog editorial calendar accordingly.
Let’s say the blog post ideas listed in “Priority” category will be added to the earlier days of the calendar and the blog post ideas listed in “Maybe later”, will be added to the calendar at later dates.
And I plan my editorial calendar for at least 2 months in advance.
Once all the blog post ideas are planned and added to the blog editorial calendar, of course on the tentative basis, I make my move onto stage 3 of the plan and organise blog posts strategy.
Stage 3: Write and schedule the blog posts, 15 days in advance.
This is the last and the final stage of the plan and organise blog posts strategy. At this stage, I start writing and scheduling my blog posts.
I write and schedule my blog posts 15 days in advance. This means my blog posts for the next 15 days are all written and scheduled.
Gimme high five.
Being disciplined with your plan and organise blog posts strategy will pay off with a good return in coming days.
It is all about the right method, right planning and consistency.
So, this was my method to go from idea to blog editorial calendar in three easy and simple steps. This is the exact method I use to plan and organise blog posts for my blog GrowthRabbit.com and have used the same method for my clients.
So how do you plan and organise your blog posts?