How we generated 300 unique visitors per day within 90 days to GrowthRabbit.com
300 unique visitors per day within 90 days seems to be a very optimistic number. I was not looking for unique page views or any other website traffic metrics but solely concentrating on growing the traffic focusing on unique visitors.
But we did it 🙂
Screenshot from Google Analytics
Screenshot from external third party traffic analyser (used for cross checking purpose)
So the questions are: what did we do and how did we do it?
Existing traffic channels and sources
Before we put our heads down, the most important thing we wanted to understand is where were we generating most of our traffic from, what were our powerful channels and traffic sources?
We dug our Google analytics and found that most of our traffic was coming through channels such as social media and organic traffic.
We dug a bit deeper and found the traffic sources within those channels.
The reason for doing this exercise was to enhance the existing powerful traffic channels rather than finding and building completely new traffic channels.
In most of the cases, this move is counted as wise and smart. So don’t try to be that dude, take it easy and move on.
To know your existing traffic channels and sources in Google analytics, follow the route below:
Acquisition >> All Traffic >> Channels
And if you click on any particular channel it will further show you the traffic sources within that channel.
Popular posts on GrowthRabbit.com and competitor’s websites
Next thing we were interested in knowing was the taste of our audience. We went through the same exercise.
Dug our Google analytics and found the top 10 most popular and best-performing posts in the last 180 days.
Once we collected the list of the top 10 most popular and best-performing posts on our site GrowthRabbit, we moved on to spying our competitors’ sites.
To know your top 10 most popular and best-performing posts in Google analytics, follow the route below:
Behaviour >> Site Content >> All Pages
Change and adjust the dates on the top right corner to 180 days.
Ok, so in order to know the top performing post on competitors’ websites we used Buzzsumo. We knew who were our competitors and their website URLs.
We plugged in their websites onto Buzzsumo and results were there in front of us.
Through the end results, we not only found out the popular posts but also their most leveraged traffic sources.
Map everything together to write the optimised blog post
We analysed every single bit of the information we collected in order to put each puzzle at the right place and at the right time.
Now that we had all the ingredients that were needed to cook an amazing dish 300 unique visitors per day within 90 days.
It was time to put everything in the right order and that’s called mapping.
Some of the key decision we took based on our analysis.
- Publish at least three (in worst case two) blog posts a week.
- Leverage and put our effort into our existing traffic channels and sources.
- Increase the frequency of content promotion.
We wrote three blog posts a week, every week for the next 90 days. We wrote and published the exact blog post topics that our audiences were craving for.
Now, the only part of the puzzle left or was missing was a content promotion.
Nearly there 🙂
We started promoting the content/blog posts through our existing traffic channels and sources. As mentioned above, we increased the frequency of content promotion.
Instead of promoting once, we started promoting twice. We now also had more content to promote as we were producing three contents a week.
We saw the light at the end of the tunnel – slowly but surely the traffic started to grow.
And at the end of our mad project, we had cherished results. We generated 328 unique visitors each day that is more than our decided goal.
Some answer to questions
Why did we decide:
The time frame of 90 days?
Target to be 300 unique visitors per day?
Big questions but simple answers. We think that 90 days is the best time frame for any goal. Shorter than 90 days is too short and higher than 90 days is too long.
And the 300 unique visitors per day? I will brief in our next post how we generated 1000s of email subscribers for free.
Comment below and let me know what are the key challenges you are facing while growing your blog or online business.