An importance of Building an Email List: Start Now or Never?
Email marketing has been around for a long time; successful bloggers, businesses and entrepreneurs have known an importance of building an email list for years now. It is just that its popularity has been raised today.
There are many questions to ask. Are you unsure whether you should start building an email list or not?
My one simple answer is – YES. You must build an email list if you are planning to sell or are already selling the product. It really doesn’t matter whether you are selling a physical product, info product, digital or service based product. It works for all.
Important Facts about Email Marketing and Building an Email List
Email marketing is a NUMBER ONE channel for business growth. If you want to survive in a business world and want to make it serious then you need to start collecting emails and building an email list.
Email marketing is a powerful and effective marketing channel in your business to get you more clients and sales.
You might have heard – “Money is in the list”
Yes, that’s true…
Why is it so effective?
Because every $1 spent on email has an average return of $44.25
I take my email list building very seriously.
And the reason – because these is an audience who has shown the interest in ME and said YES to my free lead magnet.
If you have an email list, then you can contact your audience at any time without any restrictions whenever you want regardless of the day and time of the year.
And I genuinely believe that email will be still here for at least another 20 YEARS.
According to Adobe – Millennials are also more likely than any other age group to check email from bed (70%), from the bathroom (57%) or while driving (27%).
Your attitude, goal and objective towards SEO and Social Media
Use SEO and social media to drive traffic and not sales. Relying on those channels to drive sales is like running on fire or burning coals.
Your objective with these channels is to drive traffic and build your email list. And to drive the sales you should rely on your own built email database.
Every business is out there in the market to make money. If not, then they are not a business.
For example, if I work hard on SEO and manage to rank for some handful keywords, that’s absolutely fantastic but what if Google changes an algorithm next day… then you are in a big problem.
THIS HAS HAPPENED IN REAL LIFE with many businesses. They were ranking the first position for very high competitive keywords, one change and it’s all gone.
And you know what? they made another big mistake — they haven’t built their email list.
YES… you heard me right.
Same thing with social media. Businesses have built the massive follower and fan base on Facebook.
Today, if you want to reach your fan on Facebook then you have to pay Facebook because Facebook tweaked their algorithm and organic reach has gone down – currently organic reach is less than 1%.
Remember this, Facebook Page does not belong to you, it belongs to Facebook and same applies to Google – you don’t control searches, Google does.
SO if you decide to focus on multiple channels (you should) BUT with the RIGHT objective.
Build you own email list, which will remain yours until your business is alive.
Now that you know the important facts about building an email list and also what attitude and objective you should set towards SEO and social media, we are going to learn the three reasons to why you should really start building an email list.
3 Real Reasons To Start Building An Email List
You control and manage your email list
The email list is the only thing after your website that you control. And there is no doubt about it. You are solely responsible for building, managing, nurturing and cultivating your email list. There is no algorithm change or controls by external company or platform over your email list.
The advantage of you being in control of your email list makes it one of the biggest assets in your business. It ultimately helps you increase revenue in your business.
Connect with your audience/email subscribers anytime 24 x 7 x 365
Your email list, your subscribers, you control and you manage – these all healthy advantages make possible for you to connect with your email subscribers anytime of the day and year. Easy to connect and generate sales for your business – 24 hours a day, 7 days a week and 365 days a year.
Whether you want to speak about some product offer, new promotion, new product or just to show or tell them behind the scenes details, it is easy and super fast. Just type an email and send. You’re all done.
High chances that email subscribers convert into paying clients or customers
As you have direct control and access to your email list, this makes it easy for you to connect with your audience anytime. And, creating a bonding with your audience or email subscribers gives you an opportunity to nurture and cultivate your email list.
Therefore, there is a high chance that nurtured email subscribers or audience can turn into paying clients or customers. These are the people who have said YES in the beginning when they subscribed to you email list and now it is very likely that they will buy your product too. It doesn’t matter whether you are selling a physical product or information product, email marketing is an effective way to generate sales.
Remember, your subscribers have the option to unsubscribe from your email list at any time of day and year. Considering this, if they are still on your email list this means they are interested in you and the things you have to say.
What email service provider do I recommend?
You read the facts, learned the real reason to build an email list that puts you forward to take an action.
To start, you need an email service provider. Don’t worry my friend, I got you covered.
There are three options:
- If you are a beginner I recommend GetResponse
Highlights of GetResponse
- It comes with a 30-day trial
- It comes with autoresponder feature.
- You can easily create email capture forms.
- It has both ready built email templates and drag & drop features to build your own email templates.
- If you are intermediate or advanced level then I recommend Active Campaign
Highlights of Active Campaign
- It comes with a 14-day trial
- It has automation feature together with list segmentation and tagging options.
- You can easily create email forms, automation series and track the subscriber’s
(* GetResponse and Active Campaign links are affiliate links, if you are buying using these links I will get some percent of affiliate commission at no extra cost to you)
It’s your turn now, let me know your thought about email marketing and how are you planning to grow your blog or business using an email list. If you have any questions, then let me know in comments below.
P.S. Sign up to our weekly email/newsletter right here – If you want to know the juicy, chewy tactics, proven strategies and word by word templates to help you grow your blog or business PLUS when you sign up, you also get access to FREE resources for bloggers and entrepreneurs. Sign up to our weekly email/newsletter right here