Exponential Growth Using Pinterest For Marketing Your Business
Pinterest is one of the fastest growing social media platforms. And using Pinterest for marketing your business can drive exponential growth that every business owner is looking for.
Many businesses have already leveraged and took advantage of Pinterest for their business. They have known the importance of Pinterest to drive traffic to the website, make product sales and get more customers.
Marketing your business on Pinterest gives you a lot of benefits. These benefits are super valuable for you and your business. So, if you are still on the fence and considering whether Pinterest is good for you or not, then these 7 benefits and infographic will help you make the right and strategic decision.
Without further ado, let’s get started 🙂
This infographic shows the 7 reasons Pinterest is great for your business.
1. Visual content is valuable
Visual marketing is one of the best ways to put your business in front of your audience. And Pinterest is one of the best visual platforms where content can be curated and shared easily. To back up the statement “visual content is valuable”: Researchers found that colored visuals increase people’s willingness to read a piece of content by 80%. This percentage says a lot about buying decisions of your customers.
2. It encourages sharing
Pinterest is designed in a way, such as long post images, enrich titles using Rich Pins, easy sharing feature and personalized boards for repining the pins; All these features encourage your audience to share or repin the post. Sharing/repining is the main key feature of the Pinterest. You will not find a lot of people liking or commenting on pins, instead sharing the pins. This attitude of Pinterest users can get you more audiences, meaning more eyeballs leading to website traffic, sales and customers for your business.
3. It drives traffic to your website
Driving traffic using Pinterest is a long term game. Unlike other social media platforms such as Facebook, Twitter, Instagram that has an ability to drive immediate traffic, but will last only for a certain period of time. While with Pinterest, it is a different ball game. Using Pinterest for marketing your business you can drive traffic to your website for a long time.
4. Content is targeted and segmented
Pinterest is dominated by women users but it is getting popular among men users too. If you see the infographic below, it shows you which niche is dominated by whom. This data gives you, as a business, an ability to design or curate your content for Pinterest according to your audience taste and interest. Therefore, chances of getting your Pinterest pins shared get higher, leaving you with the ripe benefits such as website traffic, sales and customers for your business.
5. Low competition compared to other platforms
Pinterest is not that abused by businesses and marketers yet. It is not saturated and thus the competition is low compared to other platforms. And there is still an opportunity for you and I as a business to drive sales and buckle in more customers from Pinterest into our business basket. It is wise and advisable to start leveraging Pinterest for marketing your business now if you haven’t yet.
6. Connect with audiences over a longer period of time
Pinterest is “sharing is caring” platform means repining is its’ key feature. Now when your audience repins or shares your pin, where do they share or repin? yes, they repin on their personalized boards. This means that your content will remain with your audience for a longer period of time. It is like a bookmarking, in future they will come back again to see and check your post that has been pinned on one of their personalised boards. It is a win-win situation for both you and your audiences.
7. Pinterest can help you utilize your older content
Pinterest works like a search engine but as a visual search engine. Your pins will appear in the search results even after months of pining. Thus, your older contents could be utilized even after months of pining, unlike other social media platforms where your content get buried after certain days. Content creation is not cheap, it takes a lot of research, time, effort and money and no business owner or marketer wants their content to be buried in a short span. This dilemma could be solved using Pinterest for business.
Using Pinterest for your business you can determine the “what” of your audience. Your content repins stats says a lot about your audience, it tells you that “what they want to be in future”. And if you are a smart business owner or marketer then using this stat you can make a smart decision of creating a similar content or put those features in your product.
Pinterest Platform is full of opportunities and benefits, this is the right time to start using Pinterest for marketing your business if you haven’t yet. This infographic and stats say a lot of things about the Pinterest and opportunities embedded within.
Exponential business growth using Pinterest is possible. Pinterest has been a game changer for many business owners, entrepreneurs and bloggers. They did leverage this platform in the right and strategic way as they understood all the benefits of using Pinterest for business earlier enough and became an early adopter.
So how are you using Pinterest in your business? Leave me a comment below and let’s keep the discussion rolling.